Pigtails and Babies

Logos

Pigtails and Babies

Project Scope:

Developing a distinctive brand identity for Pigtails and Babies, a playful and stylish clothing brand dedicated to kids. The goal was to craft a logo and branding elements that capture the essence of childhood innocence and charm while being modern and versatile.

 

Logo Concept:

The logo features a filled circle symbolizing wholeness and unity, representing the nurturing and complete world of childhood. At its center, a whimsical pigtail-like design evokes playfulness, while two subtle “ear” shapes transform the circle into an abstract, childlike character. The design is clean, minimalist, and versatile across mediums, from clothing tags to digital branding.

 

Color Palette and Typography:

 

Soft Pastels: Evoking warmth and a sense of comfort.
Modern Typography: Child-friendly yet sophisticated, reflecting a brand that appeals to both kids and parents.

Applications:

The logo and branding elements have been thoughtfully integrated into clothing tags, packaging, store signage, and social media templates to ensure a cohesive brand experience.